Recent digital transformations have greatly changed the way consumers and brands connect, from emerging platforms that have shifted consumer behavior to advancements in technology that enable organizations to scale more efficient strategies. Consumers now expect to be able to access brands whenever and wherever they want, with a higher expectation of quick and personalized care. Social media is both a cause of this transformation and a solution.
In this session, we will cover:
- How brands can best utilize social media for quick, impactful, omni-present care
- How to create competitive care strategies using AI to scale efficiency and data analysis
- How personalization is fueling the future of exceptional care experiences
This session will be led by Sprout Social’s President, Ryan Barretto, and Vice President, Solutions Engineering, Colleen Geiselhart. They will also discuss how Sprout Social’s global partnership and integrations with Salesforce provide a unique perspective on how the world’s leading brands are harnessing the power of social data and insights to build successful Customer 360 strategies.